The Platform

Thursday 9th April 2015

The Butterfly Bank has been two years in the making, with countless weekends and evenings spent working in cafes, hotel lobbies and back bedrooms to grow an idea and a concept - banking butterflies - into the platform and model you're using today.

Our aim has always been to bring sustainability into your lives in a way that inspires you, motivates you, personally engages you and makes doing sustainable things both straightforward, enjoyable, achievable and fun.

We wanted to create something that everyone could get involved in.  The actions people can take are designed to be accessible for all.  We’ll regularly bring you new actions too.  We welcome and encourage participation.  Also, if an account holder has a good idea for an action, they can use our DIY action to create it and inspire others.

Rewarding

We wanted to reward change too. Our Butterfly Bank Challenges have a target number of butterflies to bank. Once we reach a set target of banked butterflies, the reward kicks in. Also, we're encouraging organisations to reward as we go too.  So individual and team awards, monthly awards, champion and inspiration awards and so on.

Because everyone can see what they've done and therefore banked, we can reward all of this.  Every step in the Butterfly Banking process delivers good upon good, it’s a chain of positivity.

Working with our corporate sponsors

We wanted to give companies a way to channel corporate funding too. We work with organisations to create Butterfly Banking Challenges that ultimately help an end cause.  So banked butterflies could release a charity donation, fund a mentoring programme for young people or create a wildlife garden and so on.

Our vision is to create a community of butterfly bankers.  A community of people who appreciate that the world is an amazing place and understands that it is us, the everyday people, who are the ones who can make the biggest difference.

Our hope is that people with Butterfly Bank accounts will find it easier to invest in doing a little good, meaning they don’t get that shouldn’t, would’ve, could’ve feeling.  And because doing good feels good, we hope our account holders will be happier. They'll definitely be living more sustainably.

When we set out on this journey to create The Butterfly Bank we really didn't know what we'd ultimately build.  We started with, and continue to live by, the ethos that we will build something that helps people be more sustainable, that delivers good upon good upon good, and ultimately creates a community of people who love the world around them.  Let’s see where it goes…

Welcome to The Butterfly Bank and thank you for your involvement, support, ideas and energy. We hope you love it as much as we do.

Chris & Donna

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